The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.
The Montreal daily is probably closer than any other major North American newspaper to shutting off the presses and going digital-only. But can a strategy based on tablets — whose sales have flattened — succeed in the long term?
The owner of the Los Angeles Times, Chicago Tribune, and other out-of-fashion metro dailies has plenty of good ideas — but they’re still playing from behind.
Forget keeping up with the economy — what would it take for the newspaper business just to keep up with inflation? Even the “growth” areas are slowing down.
Will America’s third-largest newspaper group sell as a single unit or a collection of smaller clusters? And what would lead someone to buy newspapers in 2014, anyway?
Benton, Joshua. "How nonprofit news orgs are thinking about getting ad dollars through sponsored content." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 16 Jun. 2014. Web. 30 Nov. 2024.
APA
Benton, J. (2014, Jun. 16). How nonprofit news orgs are thinking about getting ad dollars through sponsored content. Nieman Journalism Lab. Retrieved November 30, 2024, from https://www.niemanlab.org/2014/06/how-nonprofit-news-orgs-are-thinking-about-getting-ad-dollars-through-sponsored-content/
Chicago
Benton, Joshua. "How nonprofit news orgs are thinking about getting ad dollars through sponsored content." Nieman Journalism Lab. Last modified June 16, 2014. Accessed November 30, 2024. https://www.niemanlab.org/2014/06/how-nonprofit-news-orgs-are-thinking-about-getting-ad-dollars-through-sponsored-content/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/06/how-nonprofit-news-orgs-are-thinking-about-getting-ad-dollars-through-sponsored-content/
| title = How nonprofit news orgs are thinking about getting ad dollars through sponsored content
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 16 June 2014
| accessdate = 30 November 2024
| ref = {{harvid|Benton|2014}}
}}