“Whenever you have an individual interaction, a lot of the bluster, a lot of
the generalizations, a lot of the group identifications fall away,” one participant in Pennsylvania said.
Plus: Oprah’s podcast sees ad success after signing with Midroll, getting new listeners with a “shareathon,” and the line between podcast fiction and podcast reality.
Plus: GE comes back for another round of native podcast advertising, Radiotopia bets on a show made in prison, and Adobe is making it easy to create doctored audio.
“The New York Times audience is full of voracious readers, not only of quality journalism but also of important works of fiction as well…We plan to offer more selected works of fiction in the future.”
Benton, Joshua. "Oprah’s Book Club didn’t increase total book sales." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 19 Mar. 2012. Web. 19 Mar. 2025.
APA
Benton, J. (2012, Mar. 19). Oprah’s Book Club didn’t increase total book sales. Nieman Journalism Lab. Retrieved March 19, 2025, from https://www.niemanlab.org/2012/03/oprahs-book-club-didnt-increase-total-book-sales/
Chicago
Benton, Joshua. "Oprah’s Book Club didn’t increase total book sales." Nieman Journalism Lab. Last modified March 19, 2012. Accessed March 19, 2025. https://www.niemanlab.org/2012/03/oprahs-book-club-didnt-increase-total-book-sales/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/03/oprahs-book-club-didnt-increase-total-book-sales/
| title = Oprah’s Book Club didn’t increase total book sales
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 19 March 2012
| accessdate = 19 March 2025
| ref = {{harvid|Benton|2012}}
}}
