“We didn’t want to alienate core loyal readers with sudden content for younger audiences. So we started a whole other product to cater to young people where we can try new things, ‘move fast, and break stuff.'”
Ghafla won’t win any journalism awards any time soon, but it’s evidence that some of the revenue models pioneered by a few American outlets are finding uptake elsewhere. Sam Petulla
What’s the best way to follow how the news is changing?
Our daily email, with all the freshest future-of-journalism news.
Petulla, Sam. "How taking cues from Business Insider is making a popular Kenyan website profitable." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Nov. 2013. Web. 24 Jul. 2024.
APA
Petulla, S. (2013, Nov. 18). How taking cues from Business Insider is making a popular Kenyan website profitable. Nieman Journalism Lab. Retrieved July 24, 2024, from https://www.niemanlab.org/2013/11/how-taking-cues-from-business-insider-is-making-a-popular-kenyan-website-profitable/
Chicago
Petulla, Sam. "How taking cues from Business Insider is making a popular Kenyan website profitable." Nieman Journalism Lab. Last modified November 18, 2013. Accessed July 24, 2024. https://www.niemanlab.org/2013/11/how-taking-cues-from-business-insider-is-making-a-popular-kenyan-website-profitable/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/11/how-taking-cues-from-business-insider-is-making-a-popular-kenyan-website-profitable/
| title = How taking cues from Business Insider is making a popular Kenyan website profitable
| last = Petulla
| first = Sam
| work = [[Nieman Journalism Lab]]
| date = 18 November 2013
| accessdate = 24 July 2024
| ref = {{harvid|Petulla|2013}}
}}
