“The amount of ire and vitriol that has been thrown my way over the past four or five months is a very clear indication that [publishers are] absolutely terrified…If they want my advice on how to do it legally, they can pay me for it.”
But it’s a real and growing factor on desktop browsers, which has gotten many news organizations thinking about how to respond to the adblocking threat. Here are some of the strategies they’re trying.
“Free content isn’t free; it’s subsidized by advertisers, who want to get their messages in front of users. But increasingly, users say, they’re the ones paying for the ads: with their privacy, their patience, and their mobile bandwidth.”
Lichterman, Joseph. "We used a Twitter poll to ask our followers if they use ad blockers — here’s what we learned." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 29 Oct. 2015. Web. 6 Oct. 2024.
APA
Lichterman, J. (2015, Oct. 29). We used a Twitter poll to ask our followers if they use ad blockers — here’s what we learned. Nieman Journalism Lab. Retrieved October 6, 2024, from https://www.niemanlab.org/2015/10/we-used-a-twitter-poll-to-ask-our-followers-if-they-use-ad-blockers-heres-what-we-learned/
Chicago
Lichterman, Joseph. "We used a Twitter poll to ask our followers if they use ad blockers — here’s what we learned." Nieman Journalism Lab. Last modified October 29, 2015. Accessed October 6, 2024. https://www.niemanlab.org/2015/10/we-used-a-twitter-poll-to-ask-our-followers-if-they-use-ad-blockers-heres-what-we-learned/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/10/we-used-a-twitter-poll-to-ask-our-followers-if-they-use-ad-blockers-heres-what-we-learned/
| title = We used a Twitter poll to ask our followers if they use ad blockers — here’s what we learned
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 29 October 2015
| accessdate = 6 October 2024
| ref = {{harvid|Lichterman|2015}}
}}
