Piano | Nieman Journalism Lab

Articles tagged Piano (5)

Sarah ScireJuly 12, 2022

Nearly a third of new subscribers to some news publications cancel in the first 24 hours

The same-day cancellation rate likely includes subscribers who only wanted access to one article, or who felt the full paid experience was lacking after a quick look around. New data suggests some just really hate the idea of auto-renewal.

Christine SchmidtAugust 6, 2019

How Piano built a propensity paywall for publishers — and what it’s learned so far

“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”

Ricardo BiltonFebruary 5, 2018

“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing

“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”

Rob SharpMay 12, 2017

These Slovak journalists quit their paper and built an independent rival with 23,000 digital subscribers

“We were scared to start a newspaper. We started small…We started with people who were ready to act very honestly and bravely. And then we realized there is a place for us.”

Laura Hazard OwenAugust 11, 2015

Tinypass and Piano Media merge, and embrace “paywall” as a fluid concept

“Paywall” can now mean a lot of different things, said Trevor Kaufman, CEO of the newly combined companies.