The McLuhan manner was to appear anywhere he found interesting, which is to say all over the place, and that willingness was as influential as his ideas.
Benton, Joshua. "Here’s what the New York Times paywall looks like (to Canadians)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 17 Mar. 2011. Web. 1 Jun. 2023.
APA
Benton, J. (2011, Mar. 17). Here’s what the New York Times paywall looks like (to Canadians). Nieman Journalism Lab. Retrieved June 1, 2023, from https://www.niemanlab.org/2011/03/heres-what-the-new-york-times-paywall-looks-like-to-canadians/
Chicago
Benton, Joshua. "Here’s what the New York Times paywall looks like (to Canadians)." Nieman Journalism Lab. Last modified March 17, 2011. Accessed June 1, 2023. https://www.niemanlab.org/2011/03/heres-what-the-new-york-times-paywall-looks-like-to-canadians/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/03/heres-what-the-new-york-times-paywall-looks-like-to-canadians/
| title = Here’s what the New York Times paywall looks like (to Canadians)
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 17 March 2011
| accessdate = 1 June 2023
| ref = {{harvid|Benton|2011}}
}}