Can the streaming audio giant really turn Bill Simmons’ operation into “the next ESPN”? Or is the goal of building “the world’s flagship sports audio network” too ambitious?
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
The podcast industry is bigger, richer, more professionalized, and more corporate than when Hot Pod launched five years ago today. Here are the worries that’ll need to be addressed in the next five years.
“Ultimately, we hope that a critical mass of podcasters, hosting providers, and apps/platforms will help shape and adopt PodPass as a generative strategy to expand podcasting — creating more value for listeners and creators alike.”
Quah, Nicholas. "Anchor too? With a second big acquisition, Spotify shows it’s serious about podcasts — as both producer and platform." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Feb. 2019. Web. 16 Apr. 2021.
APA
Quah, N. (2019, Feb. 6). Anchor too? With a second big acquisition, Spotify shows it’s serious about podcasts — as both producer and platform. Nieman Journalism Lab. Retrieved April 16, 2021, from https://www.niemanlab.org/2019/02/anchor-too-with-a-second-big-acquisition-spotify-shows-its-serious-about-podcasts-as-both-producer-and-platform/
Chicago
Quah, Nicholas. "Anchor too? With a second big acquisition, Spotify shows it’s serious about podcasts — as both producer and platform." Nieman Journalism Lab. Last modified February 6, 2019. Accessed April 16, 2021. https://www.niemanlab.org/2019/02/anchor-too-with-a-second-big-acquisition-spotify-shows-its-serious-about-podcasts-as-both-producer-and-platform/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/02/anchor-too-with-a-second-big-acquisition-spotify-shows-its-serious-about-podcasts-as-both-producer-and-platform/
| title = Anchor too? With a second big acquisition, Spotify shows it’s serious about podcasts — as both producer and platform
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 6 February 2019
| accessdate = 16 April 2021
| ref = {{harvid|Quah|2019}}
}}
