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Articles tagged podcasting (137)

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Can the streaming audio giant really turn Bill Simmons’ operation into “the next ESPN”? Or is the goal of building “the world’s flagship sports audio network” too ambitious?
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
No word yet on whether the ceremony will be sponsored by MeUndies, ZipRecruiter, or Squarespace.
The podcast industry is bigger, richer, more professionalized, and more corporate than when Hot Pod launched five years ago today. Here are the worries that’ll need to be addressed in the next five years.
Plus: RedCircle wants to build monetization for podcasting’s middle class, Gastropod turns five, and adventures in music licensing.
“Ultimately, we hope that a critical mass of podcasters, hosting providers, and apps/platforms will help shape and adopt PodPass as a generative strategy to expand podcasting — creating more value for listeners and creators alike.”
Plus: Gimlet pushes back on its aspirant union, Acast gets more continental, and Joe Rogan’s galaxy brain.
Which is more important for a public broadcaster: distributing its content as widely as possible or putting its own interests above a tech company’s?
Do we have to start saying “platisher” again? We might have to start saying “platisher” again.
Plus: The BBC is fully on board with podcasting now, Serial has its biggest season yet, and boy, the new Ron Burgundy podcast escalated quickly.