“One of the recent shifts in podcasting has been the introduction of paywalls and exclusive content. It has since become a standard feature of the medium.”
Can the streaming audio giant really turn Bill Simmons’ operation into “the next ESPN”? Or is the goal of building “the world’s flagship sports audio network” too ambitious?
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
The podcast industry is bigger, richer, more professionalized, and more corporate than when Hot Pod launched five years ago today. Here are the worries that’ll need to be addressed in the next five years.
“Ultimately, we hope that a critical mass of podcasters, hosting providers, and apps/platforms will help shape and adopt PodPass as a generative strategy to expand podcasting — creating more value for listeners and creators alike.”
Quah, Nicholas. "Spotify is still hungry for podcast companies, gobbling up Parcast." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Mar. 2019. Web. 4 Jul. 2022.
APA
Quah, N. (2019, Mar. 26). Spotify is still hungry for podcast companies, gobbling up Parcast. Nieman Journalism Lab. Retrieved July 4, 2022, from https://www.niemanlab.org/2019/03/spotify-is-still-hungry-for-podcast-companies-gobbling-up-parcast/
Chicago
Quah, Nicholas. "Spotify is still hungry for podcast companies, gobbling up Parcast." Nieman Journalism Lab. Last modified March 26, 2019. Accessed July 4, 2022. https://www.niemanlab.org/2019/03/spotify-is-still-hungry-for-podcast-companies-gobbling-up-parcast/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/03/spotify-is-still-hungry-for-podcast-companies-gobbling-up-parcast/
| title = Spotify is still hungry for podcast companies, gobbling up Parcast
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 26 March 2019
| accessdate = 4 July 2022
| ref = {{harvid|Quah|2019}}
}}
