By creating locally focused series of short online videos and partnering with local outlets in early primary and caucus states, the company aims to capture some of the digital political ad dollars that could otherwise go elsewhere.
The nonprofit’s ambitious effort got hundreds of readers to sift through television ad spending records. Here’s what they learned along the way. Amanda Zamora
Founder Josh Feit says the operation could never gain the business-side momentum needed to turn the local politics site into a sustainable organization. Antonio Jiménez
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Jiménez, Antonio. "PubliCola, 2009-2012: How a Seattle news startup built an audience but not a business." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 15 May. 2012. Web. 24 Apr. 2024.
APA
Jiménez, A. (2012, May. 15). PubliCola, 2009-2012: How a Seattle news startup built an audience but not a business. Nieman Journalism Lab. Retrieved April 24, 2024, from https://www.niemanlab.org/2012/05/publicola-2009-2012-how-a-seattle-news-startup-built-an-audience-but-not-a-business/
Chicago
Jiménez, Antonio. "PubliCola, 2009-2012: How a Seattle news startup built an audience but not a business." Nieman Journalism Lab. Last modified May 15, 2012. Accessed April 24, 2024. https://www.niemanlab.org/2012/05/publicola-2009-2012-how-a-seattle-news-startup-built-an-audience-but-not-a-business/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/05/publicola-2009-2012-how-a-seattle-news-startup-built-an-audience-but-not-a-business/
| title = PubliCola, 2009-2012: How a Seattle news startup built an audience but not a business
| last = Jiménez
| first = Antonio
| work = [[Nieman Journalism Lab]]
| date = 15 May 2012
| accessdate = 24 April 2024
| ref = {{harvid|Jiménez|2012}}
}}
