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Articles tagged Printers Row (3)

The San Francisco Chronicle has embarked on a new membership program aimed at increasing reader loyalty, and the renewal rate.
Sure, you can make more money by selling your products to more people. But you can also make more money by selling more products. Smart news companies are doing just that.
The lesson now dawning on publishers worldwide is that their reliance on advertising as the major support of their news businesses is all but over.