By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
Quah, Nicholas. "Phew, we’ve apparently solved 97% of the podcast measurement problem — everybody relax." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 17 Apr. 2018. Web. 21 Mar. 2023.
APA
Quah, N. (2018, Apr. 17). Phew, we’ve apparently solved 97% of the podcast measurement problem — everybody relax. Nieman Journalism Lab. Retrieved March 21, 2023, from https://www.niemanlab.org/2018/04/phew-weve-apparently-solved-97-of-the-podcast-measurement-problem-everybody-relax/
Chicago
Quah, Nicholas. "Phew, we’ve apparently solved 97% of the podcast measurement problem — everybody relax." Nieman Journalism Lab. Last modified April 17, 2018. Accessed March 21, 2023. https://www.niemanlab.org/2018/04/phew-weve-apparently-solved-97-of-the-podcast-measurement-problem-everybody-relax/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/04/phew-weve-apparently-solved-97-of-the-podcast-measurement-problem-everybody-relax/
| title = Phew, we’ve apparently solved 97% of the podcast measurement problem — everybody relax
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 17 April 2018
| accessdate = 21 March 2023
| ref = {{harvid|Quah|2018}}
}}
