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Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones
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Articles tagged programmatic advertising (2)

By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
Plus: The impact of bad true crime podcasts, programmatic advertising is coming for your show, and the first children’s podcast festival.