The McLuhan manner was to appear anywhere he found interesting, which is to say all over the place, and that willingness was as influential as his ideas.
Benton, Joshua. "On expanding your journalistic footprint." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 1 Dec. 2008. Web. 20 Sep. 2023.
APA
Benton, J. (2008, Dec. 1). On expanding your journalistic footprint. Nieman Journalism Lab. Retrieved September 20, 2023, from https://www.niemanlab.org/2008/12/on-expanding-your-journalistic-footprint/
Chicago
Benton, Joshua. "On expanding your journalistic footprint." Nieman Journalism Lab. Last modified December 1, 2008. Accessed September 20, 2023. https://www.niemanlab.org/2008/12/on-expanding-your-journalistic-footprint/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2008/12/on-expanding-your-journalistic-footprint/
| title = On expanding your journalistic footprint
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 1 December 2008
| accessdate = 20 September 2023
| ref = {{harvid|Benton|2008}}
}}