The McLuhan manner was to appear anywhere he found interesting, which is to say all over the place, and that willingness was as influential as his ideas.
Benton, Joshua. "On expanding your journalistic footprint." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 1 Dec. 2008. Web. 5 Jun. 2023.
APA
Benton, J. (2008, Dec. 1). On expanding your journalistic footprint. Nieman Journalism Lab. Retrieved June 5, 2023, from https://www.niemanlab.org/2008/12/on-expanding-your-journalistic-footprint/
Chicago
Benton, Joshua. "On expanding your journalistic footprint." Nieman Journalism Lab. Last modified December 1, 2008. Accessed June 5, 2023. https://www.niemanlab.org/2008/12/on-expanding-your-journalistic-footprint/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2008/12/on-expanding-your-journalistic-footprint/
| title = On expanding your journalistic footprint
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 1 December 2008
| accessdate = 5 June 2023
| ref = {{harvid|Benton|2008}}
}}