“People are always on their phones, but this isn’t ‘Let’s just start shooting them info over text.’ When you integrate into somebody’s routine in an intimate way, it has to feel right for the platform.”
“We don’t know where this could take us. The goal is to find what potential there is as far as reaching our readers and possibly getting some stories out of it.”
“What we’re trying to do is figure out if there a space between broadcast and a total human-powered one-on-one interaction — which obviously doesn’t scale easily — to see if we can have the best of both worlds.”
“I think being in the Messenger ecosystem makes it much easier for people to share Purple and to share really interesting and important content that we’re talking about with their friends.”
Lichterman, Joseph. "With Purple, you can get election updates and political info via text." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 2 Mar. 2016. Web. 27 Apr. 2024.
APA
Lichterman, J. (2016, Mar. 2). With Purple, you can get election updates and political info via text. Nieman Journalism Lab. Retrieved April 27, 2024, from https://www.niemanlab.org/2016/03/with-purple-you-can-get-election-updates-and-political-info-via-text/
Chicago
Lichterman, Joseph. "With Purple, you can get election updates and political info via text." Nieman Journalism Lab. Last modified March 2, 2016. Accessed April 27, 2024. https://www.niemanlab.org/2016/03/with-purple-you-can-get-election-updates-and-political-info-via-text/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/03/with-purple-you-can-get-election-updates-and-political-info-via-text/
| title = With Purple, you can get election updates and political info via text
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 2 March 2016
| accessdate = 27 April 2024
| ref = {{harvid|Lichterman|2016}}
}}
