“It’s about cutting through the apathy that a lot of people have about tech because it feels mysterious, letting people know there are decisions and changes you can make to your behavior that will feel empowering to people.”
Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.
With Facebook turning down the traffic firehose, it’s more important than ever to convert those all one-pageview visits into two- and three-pageview visits.
Plus: The Washington Post start an audio game show, Vox Media is staffing up for podcast growth, and why celebrities are so compelling to advertisers as show hosts (even if their shows are only so-so).
Owen, Laura Hazard. "The Verge launches Circuit Breaker, a gadget blog-as-Facebook page." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 25 Apr. 2016. Web. 28 Sep. 2023.
APA
Owen, L. (2016, Apr. 25). The Verge launches Circuit Breaker, a gadget blog-as-Facebook page. Nieman Journalism Lab. Retrieved September 28, 2023, from https://www.niemanlab.org/2016/04/the-verge-launches-circuit-breaker-a-gadget-blog-as-facebook-page/
Chicago
Owen, Laura Hazard. "The Verge launches Circuit Breaker, a gadget blog-as-Facebook page." Nieman Journalism Lab. Last modified April 25, 2016. Accessed September 28, 2023. https://www.niemanlab.org/2016/04/the-verge-launches-circuit-breaker-a-gadget-blog-as-facebook-page/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/04/the-verge-launches-circuit-breaker-a-gadget-blog-as-facebook-page/
| title = The Verge launches Circuit Breaker, a gadget blog-as-Facebook page
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 25 April 2016
| accessdate = 28 September 2023
| ref = {{harvid|Owen|2016}}
}}