We will all benefit if the Los Angeles Times becomes a West Coast counterweight to those dailies in New York and D.C. But it’ll take a bigger investment in reader retention to get there.
“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”
“This is all about how we can provide subscribers with the type of content that makes them feel like they’re getting insight they’re not getting anywhere else.” It’s also a bet on keeping some content subscriber-only, not subject to its five-articles-a-month metered paywall.
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Schmidt, Christine. "With a year of guides to a better life, The New York Times hopes to convert more readers to subscribers." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 20 Feb. 2018. Web. 5 Jun. 2023.
APA
Schmidt, C. (2018, Feb. 20). With a year of guides to a better life, The New York Times hopes to convert more readers to subscribers. Nieman Journalism Lab. Retrieved June 5, 2023, from https://www.niemanlab.org/2018/02/with-a-year-of-guides-to-a-better-life-the-new-york-times-hopes-to-convert-more-readers-to-subscribers/
Chicago
Schmidt, Christine. "With a year of guides to a better life, The New York Times hopes to convert more readers to subscribers." Nieman Journalism Lab. Last modified February 20, 2018. Accessed June 5, 2023. https://www.niemanlab.org/2018/02/with-a-year-of-guides-to-a-better-life-the-new-york-times-hopes-to-convert-more-readers-to-subscribers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/02/with-a-year-of-guides-to-a-better-life-the-new-york-times-hopes-to-convert-more-readers-to-subscribers/
| title = With a year of guides to a better life, The New York Times hopes to convert more readers to subscribers
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 20 February 2018
| accessdate = 5 June 2023
| ref = {{harvid|Schmidt|2018}}
}}
