Nieman Foundation at Harvard
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Articles tagged retention (5)

Journalists — like nurses and teachers — want to do work that’s interesting and socially beneficial. But the industry’s increasing precariousness counterbalances the appeal.
“Come for the news, stay for the games.”
We will all benefit if the Los Angeles Times becomes a West Coast counterweight to those dailies in New York and D.C. But it’ll take a bigger investment in reader retention to get there.
“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”
“This is all about how we can provide subscribers with the type of content that makes them feel like they’re getting insight they’re not getting anywhere else.” It’s also a bet on keeping some content subscriber-only, not subject to its five-articles-a-month metered paywall.