At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.
The SMU professor, ex-business reporter, and new Texas Tribune Fellow: “It’s not just about journalism anymore. You’ve got to figure out how to pay for that journalism in a much more direct way than you ever have before.”
Plus: Parsing The New York Times’ paywall figures, a big nonprofit news merger in the Bay Area, and all the rest of this week’s news in media and tech.
McGann, Laura. "To click or not to click: Could tiered data plans water down advertising possibilities for news publishers?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 10 Aug. 2010. Web. 5 Jun. 2023.
APA
McGann, L. (2010, Aug. 10). To click or not to click: Could tiered data plans water down advertising possibilities for news publishers?. Nieman Journalism Lab. Retrieved June 5, 2023, from https://www.niemanlab.org/2010/08/to-click-or-not-to-click-how-tiered-data-plans-could-water-down-ad-possibilities-for-news-publishers/
Chicago
McGann, Laura. "To click or not to click: Could tiered data plans water down advertising possibilities for news publishers?." Nieman Journalism Lab. Last modified August 10, 2010. Accessed June 5, 2023. https://www.niemanlab.org/2010/08/to-click-or-not-to-click-how-tiered-data-plans-could-water-down-ad-possibilities-for-news-publishers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/08/to-click-or-not-to-click-how-tiered-data-plans-could-water-down-ad-possibilities-for-news-publishers/
| title = To click or not to click: Could tiered data plans water down advertising possibilities for news publishers?
| last = McGann
| first = Laura
| work = [[Nieman Journalism Lab]]
| date = 10 August 2010
| accessdate = 5 June 2023
| ref = {{harvid|McGann|2010}}
}}
