At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.
The SMU professor, ex-business reporter, and new Texas Tribune Fellow: “It’s not just about journalism anymore. You’ve got to figure out how to pay for that journalism in a much more direct way than you ever have before.”
Plus: Parsing The New York Times’ paywall figures, a big nonprofit news merger in the Bay Area, and all the rest of this week’s news in media and tech.
Garber, Megan. "Seeking Sustainability, Part 2: John Thornton and others on strategies for nonprofit revenue generation." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Aug. 2010. Web. 18 Oct. 2024.
APA
Garber, M. (2010, Aug. 18). Seeking Sustainability, Part 2: John Thornton and others on strategies for nonprofit revenue generation. Nieman Journalism Lab. Retrieved October 18, 2024, from https://www.niemanlab.org/2010/08/seeking-sustainability-part-2-john-thornton-and-others-on-strategies-for-nonprofit-revenue-generation/
Chicago
Garber, Megan. "Seeking Sustainability, Part 2: John Thornton and others on strategies for nonprofit revenue generation." Nieman Journalism Lab. Last modified August 18, 2010. Accessed October 18, 2024. https://www.niemanlab.org/2010/08/seeking-sustainability-part-2-john-thornton-and-others-on-strategies-for-nonprofit-revenue-generation/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/08/seeking-sustainability-part-2-john-thornton-and-others-on-strategies-for-nonprofit-revenue-generation/
| title = Seeking Sustainability, Part 2: John Thornton and others on strategies for nonprofit revenue generation
| last = Garber
| first = Megan
| work = [[Nieman Journalism Lab]]
| date = 18 August 2010
| accessdate = 18 October 2024
| ref = {{harvid|Garber|2010}}
}}