Digital advertising is still growing — but not for publishers, many of which are struggling to get past zero growth. How can a news company compete with the Googles and Facebooks for advertiser dollars?
News businesses aren’t defined by delivery trucks and broadcast signals any more — and the smartest players are reaching out to a global audience sooner rather than later.
Doctor, Ken. "The Newsonomics of the FT as an Internet retailer." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 19 Aug. 2010. Web. 10 Sep. 2024.
APA
Doctor, K. (2010, Aug. 19). The Newsonomics of the FT as an Internet retailer. Nieman Journalism Lab. Retrieved September 10, 2024, from https://www.niemanlab.org/2010/08/the-newsonomics-of-the-ft-as-an-internet-retailer/
Chicago
Doctor, Ken. "The Newsonomics of the FT as an Internet retailer." Nieman Journalism Lab. Last modified August 19, 2010. Accessed September 10, 2024. https://www.niemanlab.org/2010/08/the-newsonomics-of-the-ft-as-an-internet-retailer/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/08/the-newsonomics-of-the-ft-as-an-internet-retailer/
| title = The Newsonomics of the FT as an Internet retailer
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 19 August 2010
| accessdate = 10 September 2024
| ref = {{harvid|Doctor|2010}}
}}
