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Articles tagged San Francisco Chronicle (29)

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“We knew the content had value. What we’re trying to emphasize with our customers is that the content has value — that it’s either subscribe-able or worth paying for.”
Surprise: “Subscribers who read many stories per visit and read them thoroughly were no more likely to keep their subscriptions than those who skimmed.”
“From a purely intellectual, journalistic standpoint, what I think is most fascinating about this is that everybody is more or less covering the same thing, but from their own unique media perspective.”
Since launching in July, The Salt Lake Tribune’s membership program has attracted about 600 paying customers.
“My job is to take the money this company gives me to operate the newsroom, and do the best possible job I can of telling stories of the San Francisco Bay Area and northern California.”
Bidders are preparing their final bids for a hodgepodge collection of small and large newspapers from coast to coast. Will another company — or private equity — swoop them all up as one?
The San Francisco Chronicle has embarked on a new membership program aimed at increasing reader loyalty, and the renewal rate.