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Articles tagged Santa Cruz Sentinel (4)

After finding success — and a Pulitzer Prize — in Santa Cruz, Lookout aims to replicate its model in Oregon. “All of these playbooks are at least partially written. You sometimes hear people say, ‘Nobody’s figured it out yet.’ But this is all about execution.”
Newspapers were, for decades, a prime example of a community institution, meant to last through the centuries. A new generation of owners is thinking of them more as something to milk for profit on their way down.
Bidders are preparing their final bids for a hodgepodge collection of small and large newspapers from coast to coast. Will another company — or private equity — swoop them all up as one?
There’s a huge opportunity for someone to become the essential guide to local places, events, and commerce. But will news organizations be the ones to take advantage? Ken Doctor