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Meet TikTok: How The Washington Post, NBC News, and The Dallas Morning News are using the of-the-moment platform
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Even the most digital-native publishers cannot resist the siren call of a tote bag. But a membership pitch sounds different coming from a public radio station than from a private company with a billion-dollar valuation.
“One of our goals has been to talk about the news in a way that invites our audience into the news cycle. We’re trying to make it a little bit easier for people to be engaged.”
It is the “center of a Venn diagram” between BuzzFeed Motion Pictures and BuzzFeed News.
“Our lists and quizzes, many of them focused on what it’s like to live one life or another, had mostly not been about growing up or being Latino.”
With a new round of investment from Andreessen Horowitz, the viral giant aims to get even bigger. One step down that path: making it more clear to readers what kinds of content BuzzFeed really offers.