“When you say national, usually what that means is New York or D.C. We’re trying to read that so that the gravity is really coming out of Southern California and expanding outward from that.”
Even the most digital-native publishers cannot resist the siren call of a tote bag. But a membership pitch sounds different coming from a public radio station than from a private company with a billion-dollar valuation.
“One of our goals has been to talk about the news in a way that invites our audience into the news cycle. We’re trying to make it a little bit easier for people to be engaged.”
With a new round of investment from Andreessen Horowitz, the viral giant aims to get even bigger. One step down that path: making it more clear to readers what kinds of content BuzzFeed really offers.
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O'Donovan, Caroline. "With $50 million, BuzzFeed growth calls for sharper lines between news and the other stuff." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 11 Aug. 2014. Web. 20 Sep. 2023.
APA
O'Donovan, C. (2014, Aug. 11). With $50 million, BuzzFeed growth calls for sharper lines between news and the other stuff. Nieman Journalism Lab. Retrieved September 20, 2023, from https://www.niemanlab.org/2014/08/with-50-million-buzzfeed-growth-calls-for-sharper-lines-between-news-and-the-other-stuff/
Chicago
O'Donovan, Caroline. "With $50 million, BuzzFeed growth calls for sharper lines between news and the other stuff." Nieman Journalism Lab. Last modified August 11, 2014. Accessed September 20, 2023. https://www.niemanlab.org/2014/08/with-50-million-buzzfeed-growth-calls-for-sharper-lines-between-news-and-the-other-stuff/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/08/with-50-million-buzzfeed-growth-calls-for-sharper-lines-between-news-and-the-other-stuff/
| title = With $50 million, BuzzFeed growth calls for sharper lines between news and the other stuff
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 11 August 2014
| accessdate = 20 September 2023
| ref = {{harvid|O'Donovan|2014}}
}}
