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Articles tagged Skift (13)

“One of the things that we try to do, and I think it has worked well for us, is to surprise and delight. Surprise and delight is a marketing tactic. In our case, it’s essentially constantly launching new things so that the industry is constantly surprised.”
Newspapers were, for decades, a prime example of a community institution, meant to last through the centuries. A new generation of owners is thinking of them more as something to milk for profit on their way down.
“We no longer look at National Journal simply as a news source, but as a collection of resources, as well as a collection of experts we can turn to on occasion.”
More than 1,400 journalists, publishers, academics, and more are descending on Atlanta this week to talk shop.
Ali hopes to make Skift “the most pervasive travel information brand” through providing a unique blend of news subscription-based data products. Justin Ellis
Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.