By gutting local advertising overnight, COVID-19 has accelerated strategies — like cutting print days, corporate consolidation, or even closing down offices — that publishers had hoped could wait a while longer.
O’Reilly Media, long known for its successful conferences, has decided that it’s getting out of the business — no matter how quickly civilization gets past COVID-19. Will events revenue bounce back quickly in a few months or be lost under a mountain of Zoom calls?
“One of the things that we try to do, and I think it has worked well for us, is to surprise and delight. Surprise and delight is a marketing tactic. In our case, it’s essentially constantly launching new things so that the industry is constantly surprised.”
Newspapers were, for decades, a prime example of a community institution, meant to last through the centuries. A new generation of owners is thinking of them more as something to milk for profit on their way down.
“We no longer look at National Journal simply as a news source, but as a collection of resources, as well as a collection of experts we can turn to on occasion.”
Ali hopes to make Skift “the most pervasive travel information brand” through providing a unique blend of news subscription-based data products. Justin Ellis
Ellis, Justin. "Tuesday Q&A: Rafat Ali on Skift, combining mobile and social, and becoming a Bloomberg for travel." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 May. 2013. Web. 6 Dec. 2022.
APA
Ellis, J. (2013, May. 28). Tuesday Q&A: Rafat Ali on Skift, combining mobile and social, and becoming a Bloomberg for travel. Nieman Journalism Lab. Retrieved December 6, 2022, from https://www.niemanlab.org/2013/05/tuesday-qa-rafat-ali-on-skift-combining-mobile-and-social-and-becoming-a-bloomberg-for-travel/
Chicago
Ellis, Justin. "Tuesday Q&A: Rafat Ali on Skift, combining mobile and social, and becoming a Bloomberg for travel." Nieman Journalism Lab. Last modified May 28, 2013. Accessed December 6, 2022. https://www.niemanlab.org/2013/05/tuesday-qa-rafat-ali-on-skift-combining-mobile-and-social-and-becoming-a-bloomberg-for-travel/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/05/tuesday-qa-rafat-ali-on-skift-combining-mobile-and-social-and-becoming-a-bloomberg-for-travel/
| title = Tuesday Q&A: Rafat Ali on Skift, combining mobile and social, and becoming a Bloomberg for travel
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 28 May 2013
| accessdate = 6 December 2022
| ref = {{harvid|Ellis|2013}}
}}
