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McGann, Laura. "Slate advertiser incorporates a mystery story into an animated ad that will only bother you once." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 May. 2010. Web. 17 Jun. 2019.
APA
McGann, L. (2010, May. 12). Slate advertiser incorporates a mystery story into an animated ad that will only bother you once. Nieman Journalism Lab. Retrieved June 17, 2019, from https://www.niemanlab.org/2010/05/slate-advertiser-incorporates-a-mystery-story-into-an-animated-ad-that-will-only-bother-you-once/
Chicago
McGann, Laura. "Slate advertiser incorporates a mystery story into an animated ad that will only bother you once." Nieman Journalism Lab. Last modified May 12, 2010. Accessed June 17, 2019. https://www.niemanlab.org/2010/05/slate-advertiser-incorporates-a-mystery-story-into-an-animated-ad-that-will-only-bother-you-once/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/05/slate-advertiser-incorporates-a-mystery-story-into-an-animated-ad-that-will-only-bother-you-once/
| title = Slate advertiser incorporates a mystery story into an animated ad that will only bother you once
| last = McGann
| first = Laura
| work = [[Nieman Journalism Lab]]
| date = 12 May 2010
| accessdate = 17 June 2019
| ref = {{harvid|McGann|2010}}
}}
