Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
McGann, Laura. "Slate advertiser incorporates a mystery story into an animated ad that will only bother you once." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 May. 2010. Web. 26 Mar. 2025.
APA
McGann, L. (2010, May. 12). Slate advertiser incorporates a mystery story into an animated ad that will only bother you once. Nieman Journalism Lab. Retrieved March 26, 2025, from https://www.niemanlab.org/2010/05/slate-advertiser-incorporates-a-mystery-story-into-an-animated-ad-that-will-only-bother-you-once/
Chicago
McGann, Laura. "Slate advertiser incorporates a mystery story into an animated ad that will only bother you once." Nieman Journalism Lab. Last modified May 12, 2010. Accessed March 26, 2025. https://www.niemanlab.org/2010/05/slate-advertiser-incorporates-a-mystery-story-into-an-animated-ad-that-will-only-bother-you-once/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/05/slate-advertiser-incorporates-a-mystery-story-into-an-animated-ad-that-will-only-bother-you-once/
| title = Slate advertiser incorporates a mystery story into an animated ad that will only bother you once
| last = McGann
| first = Laura
| work = [[Nieman Journalism Lab]]
| date = 12 May 2010
| accessdate = 26 March 2025
| ref = {{harvid|McGann|2010}}
}}
