O'Donovan, Caroline. "Mastering the dark arts: Facebook has been the key to Mother Jones’ growing popularity online." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Aug. 2014. Web. 21 Oct. 2019.
APA
O'Donovan, C. (2014, Aug. 12). Mastering the dark arts: Facebook has been the key to Mother Jones’ growing popularity online. Nieman Journalism Lab. Retrieved October 21, 2019, from https://www.niemanlab.org/2014/08/mastering-the-dark-arts-facebook-has-been-the-key-to-mother-jones-growing-popularity-online/
Chicago
O'Donovan, Caroline. "Mastering the dark arts: Facebook has been the key to Mother Jones’ growing popularity online." Nieman Journalism Lab. Last modified August 12, 2014. Accessed October 21, 2019. https://www.niemanlab.org/2014/08/mastering-the-dark-arts-facebook-has-been-the-key-to-mother-jones-growing-popularity-online/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/08/mastering-the-dark-arts-facebook-has-been-the-key-to-mother-jones-growing-popularity-online/
| title = Mastering the dark arts: Facebook has been the key to Mother Jones’ growing popularity online
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 12 August 2014
| accessdate = 21 October 2019
| ref = {{harvid|O'Donovan|2014}}
}}
