O'Donovan, Caroline. "Mastering the dark arts: Facebook has been the key to Mother Jones’ growing popularity online." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Aug. 2014. Web. 25 Jan. 2020.
APA
O'Donovan, C. (2014, Aug. 12). Mastering the dark arts: Facebook has been the key to Mother Jones’ growing popularity online. Nieman Journalism Lab. Retrieved January 25, 2020, from https://www.niemanlab.org/2014/08/mastering-the-dark-arts-facebook-has-been-the-key-to-mother-jones-growing-popularity-online/
Chicago
O'Donovan, Caroline. "Mastering the dark arts: Facebook has been the key to Mother Jones’ growing popularity online." Nieman Journalism Lab. Last modified August 12, 2014. Accessed January 25, 2020. https://www.niemanlab.org/2014/08/mastering-the-dark-arts-facebook-has-been-the-key-to-mother-jones-growing-popularity-online/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/08/mastering-the-dark-arts-facebook-has-been-the-key-to-mother-jones-growing-popularity-online/
| title = Mastering the dark arts: Facebook has been the key to Mother Jones’ growing popularity online
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 12 August 2014
| accessdate = 25 January 2020
| ref = {{harvid|O'Donovan|2014}}
}}
