By gutting local advertising overnight, COVID-19 has accelerated strategies — like cutting print days, corporate consolidation, or even closing down offices — that publishers had hoped could wait a while longer.
The coronavirus pandemic is proving the value of local news to millions of readers, driving up subscriptions. But the advertising collapse is knee-buckling. “If it’s a couple of months, we’ll make it through. If it’s six months, all bets are off.”
The Globe is the latest paper trying to “once and for all break the stubborn rhythms of a print operation, allowing us to unabashedly pursue digital subscriptions.”
Digital subscribers are proving to be the bedrock of the Times’ business model going forward. How much more room is there for growth — and at what price points?
Subscribers to more than 250 newspapers around the globe now have free digital access to the Post. The next question is how the paper will use this network to make money.
For decades, newspapers moved from local ownership to nationwide chains. Now, the shift is in the other direction — with the help of your friendly neighborhood billionaire.
Doctor, Ken. "The newsonomics of 50/50 and the unchaining of the U.S. press." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 10 Apr. 2014. Web. 1 Apr. 2023.
APA
Doctor, K. (2014, Apr. 10). The newsonomics of 50/50 and the unchaining of the U.S. press. Nieman Journalism Lab. Retrieved April 1, 2023, from https://www.niemanlab.org/2014/04/the-newsonomics-of-5050-and-the-unchaining-of-the-u-s-press/
Chicago
Doctor, Ken. "The newsonomics of 50/50 and the unchaining of the U.S. press." Nieman Journalism Lab. Last modified April 10, 2014. Accessed April 1, 2023. https://www.niemanlab.org/2014/04/the-newsonomics-of-5050-and-the-unchaining-of-the-u-s-press/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/04/the-newsonomics-of-5050-and-the-unchaining-of-the-u-s-press/
| title = The newsonomics of 50/50 and the unchaining of the U.S. press
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 10 April 2014
| accessdate = 1 April 2023
| ref = {{harvid|Doctor|2014}}
}}
