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Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones
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Articles tagged structure (2)

Six months after it shut down, parts of Gigaom are relaunching, but they don’t look quite the same.
Okay, so this isn’t actually a list. But a new tool is aiming to lower the barriers for community participation in blogging with a little help from BuzzFeed’s format. Sarah Darville