subscriber acquisition | Nieman Journalism Lab

Articles tagged subscriber acquisition (1)

Laura Hazard OwenDecember 5, 2018

Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.

“I am not saying we shouldn’t do vegetables. But for the financial health of our organizations, the rewards are candy. If we’re not taking the vegetables and dipping them in caramel, we’re making some hard choices.”

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MLA

Owen, Laura Hazard. "Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Dec. 2018. Web. 23 Jul. 2024.

APA

Owen, L. (2018, Dec. 5). Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.. Nieman Journalism Lab. Retrieved July 23, 2024, from https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/

Chicago

Owen, Laura Hazard. "Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.." Nieman Journalism Lab. Last modified December 5, 2018. Accessed July 23, 2024. https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/
    | title = Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.
    | last = Owen
    | first = Laura Hazard
    | work = [[Nieman Journalism Lab]]
    | date = 5 December 2018
    | accessdate = 23 July 2024
    | ref = {{harvid|Owen|2018}}
}}

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