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MLA

Owen, Laura Hazard. "Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Dec. 2018. Web. 5 Dec. 2023.

APA

Owen, L. (2018, Dec. 5). Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.. Nieman Journalism Lab. Retrieved December 5, 2023, from https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/

Chicago

Owen, Laura Hazard. "Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.." Nieman Journalism Lab. Last modified December 5, 2018. Accessed December 5, 2023. https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/
    | title = Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.
    | last = Owen
    | first = Laura Hazard
    | work = [[Nieman Journalism Lab]]
    | date = 5 December 2018
    | accessdate = 5 December 2023
    | ref = {{harvid|Owen|2018}}
}}