“We’ve always joked that we should print out our articles and hand them out door to door, so we could talk to our readers, and this is kind of like doing that.”
Lookout doesn’t want its local news sites to be a supplement or alternative to the local daily. They aim to be the news source of record in their communities, outgunning their shrunken newsprint rivals from Day 1.
The conservative politics site has nearly 10,000 paying subscribers a month after putting up its paywall. “We don’t want the outrage clicks. We’ve said from the beginning we’d like to slow the news cycle down.”
Just as blogging allowed a new cadre of journalists to work outside established news organizations in the early 2000s, the email newsletter boom has done the same in local communities. “This is more than 40 hours a week for far less than minimum wage. To be frank, it’s exhausting. I only do it because it’s so important.”
“Ultimately, we hope that a critical mass of podcasters, hosting providers, and apps/platforms will help shape and adopt PodPass as a generative strategy to expand podcasting — creating more value for listeners and creators alike.”
On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”
Wang, Shan. "More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Jul. 2018. Web. 4 Dec. 2020.
APA
Wang, S. (2018, Jul. 9). More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform. Nieman Journalism Lab. Retrieved December 4, 2020, from https://www.niemanlab.org/2018/07/more-than-11000-people-are-paying-yes-paying-for-email-newsletters-on-substacks-platform/
Chicago
Wang, Shan. "More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform." Nieman Journalism Lab. Last modified July 9, 2018. Accessed December 4, 2020. https://www.niemanlab.org/2018/07/more-than-11000-people-are-paying-yes-paying-for-email-newsletters-on-substacks-platform/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/07/more-than-11000-people-are-paying-yes-paying-for-email-newsletters-on-substacks-platform/
| title = More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 9 July 2018
| accessdate = 4 December 2020
| ref = {{harvid|Wang|2018}}
}}
