“Now we are in the process, with our new data platforms, of analyzing clusters of users and identifying which cluster has a higher likelihood to convert to a paying subscriber.”
Lichterman, Joseph. "A Swiss publisher is trying to attract a paying audience with an app sampling stories across publications." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 27 May. 2016. Web. 23 Jan. 2021.
APA
Lichterman, J. (2016, May. 27). A Swiss publisher is trying to attract a paying audience with an app sampling stories across publications. Nieman Journalism Lab. Retrieved January 23, 2021, from https://www.niemanlab.org/2016/05/a-swiss-publisher-is-trying-to-attract-a-paying-audience-with-an-app-sampling-stories-across-publications/
Chicago
Lichterman, Joseph. "A Swiss publisher is trying to attract a paying audience with an app sampling stories across publications." Nieman Journalism Lab. Last modified May 27, 2016. Accessed January 23, 2021. https://www.niemanlab.org/2016/05/a-swiss-publisher-is-trying-to-attract-a-paying-audience-with-an-app-sampling-stories-across-publications/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/05/a-swiss-publisher-is-trying-to-attract-a-paying-audience-with-an-app-sampling-stories-across-publications/
| title = A Swiss publisher is trying to attract a paying audience with an app sampling stories across publications
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 27 May 2016
| accessdate = 23 January 2021
| ref = {{harvid|Lichterman|2016}}
}}