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    Articles tagged targeting (11)

    Joshua BentonNovember 23, 2020
    Another bit of good news from Apple: Publishers can now offer targeted discounts in the App Store
    Want to offer a special introductory rate for students and educators? Superfans of your local football team? People who’ve hit your paywall five months running? You now can through the App Store on iPad and iPhones.
    Shan WangMay 3, 2018
    Europe’s General Data Protection Regulation is coming May 25. How have news publishers prepared?
    What is it? Why is it happening? Who does it affect? Who does it benefit? What work does becoming compliant with this law involve?
    Matthew HindmanMarch 30, 2018
    This is how Cambridge Analytica’s Facebook targeting model really worked — according to the person who built it
    The method was similar to the one Netflix uses to recommend movies — no crystal ball, but good enough to make an effective political tool.
    The Weather Company wants to use its data to become an ad network
    January 19, 2010
    What thoughts about metered paywalls say about journalism, the public, and The New York Times
    November 30, 2009
    How a shift in perspective salvaged Boston.com’s local search project
    October 8, 2009
    Charlottesville nonprofit finds a path to a bigger audience: the local paper
    September 14, 2009
    Lots of data to mull on charging for online content
    June 4, 2009
    Alan Mutter’s plan for newspapers is an industry-owned ad venture
    April 15, 2009
    Time Inc.’s Mine: A customization effort that’s only slightly creepy
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