The sports news site built its model around comprehensive beat reporting. But in recent months, The Athletic has pulled back from dedicated coverage of professional teams.
“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”
“It’s very easy today to be click-driven and produce articles that don’t have a lot of substance or depth and don’t cost that much to produce, but that dynamic is disappointing for fans who want higher-quality content.”
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Bilton, Ricardo. "Chasing subscriptions over scale, The Athletic wants to turn local sports fandom into a sustainable business — starting in Chicago." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 25 May. 2016. Web. 20 Nov. 2023.
APA
Bilton, R. (2016, May. 25). Chasing subscriptions over scale, The Athletic wants to turn local sports fandom into a sustainable business — starting in Chicago. Nieman Journalism Lab. Retrieved November 20, 2023, from https://www.niemanlab.org/2016/05/chasing-subscriptions-over-scale-the-athletic-wants-to-turn-local-sports-fandom-into-a-sustainable-business-starting-in-chicago/
Chicago
Bilton, Ricardo. "Chasing subscriptions over scale, The Athletic wants to turn local sports fandom into a sustainable business — starting in Chicago." Nieman Journalism Lab. Last modified May 25, 2016. Accessed November 20, 2023. https://www.niemanlab.org/2016/05/chasing-subscriptions-over-scale-the-athletic-wants-to-turn-local-sports-fandom-into-a-sustainable-business-starting-in-chicago/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/05/chasing-subscriptions-over-scale-the-athletic-wants-to-turn-local-sports-fandom-into-a-sustainable-business-starting-in-chicago/
| title = Chasing subscriptions over scale, The Athletic wants to turn local sports fandom into a sustainable business — starting in Chicago
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 25 May 2016
| accessdate = 20 November 2023
| ref = {{harvid|Bilton|2016}}
}}