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Articles tagged The Athletic (10)

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The sports news site built its model around comprehensive beat reporting. But in recent months, The Athletic has pulled back from dedicated coverage of professional teams.
The Athletic’s first live room took place in September 2021. By January 2022, they’d done 100. Today, they’re closing in on 1,000.
Should the combination keep local publishers up at night? Or are they different markets altogether?
“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”
Plus: Digital First’s owner gets sued for alleged bad behavior, The Athletic looks to get huge, and Advance newspapers start poking at paywalls.
Will more than 2 percent of digital readers ever pay for news? “There is a whole universe living between ads and subscriptions.”
“The Athletic’s subscriber model allows us to focus entirely on high-quality written content. NO ads, NO auto-play videos, NO clickbait.”
“It’s very easy today to be click-driven and produce articles that don’t have a lot of substance or depth and don’t cost that much to produce, but that dynamic is disappointing for fans who want higher-quality content.”