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Articles tagged The Cut (5)

Plus: What Spotify wants premium advertising to sound like, claims of systemic racism at PRX, BBC pushes for podcast audiences in Africa, and can Serial stay special?
Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.
Unlike other Medium partners, they’re not paid per clap: “Medium has derisked it for us by providing financial value while creating opportunities for us to establish direct relationships with readers.”
“We’re making sure that we’re appropriately marketing directly to consumers and really selling subscriptions at full price.”