Plus: How Apple’s changes will affect branded podcasts; what podcast publishers need to know about talent agencies; a new resource for Spanish-language producers.
Plus: GE comes back for another round of native podcast advertising, Radiotopia bets on a show made in prison, and Adobe is making it easy to create doctored audio.
Podcasting’s biggest players put on a dog and pony show for advertisers. Plus: More details on The New York Times’ audio push, Starbucks gets in the game, and Questlove reads ads.
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
Owen, Laura Hazard. "Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Feb. 2016. Web. 25 Apr. 2024.
APA
Owen, L. (2016, Feb. 9). Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads. Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2016/02/pacific-contents-podcasts-are-all-sponsored-by-companies-but-at-least-there-arent-any-ads/
Chicago
Owen, Laura Hazard. "Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads." Nieman Journalism Lab. Last modified February 9, 2016. Accessed April 25, 2024. https://www.niemanlab.org/2016/02/pacific-contents-podcasts-are-all-sponsored-by-companies-but-at-least-there-arent-any-ads/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/02/pacific-contents-podcasts-are-all-sponsored-by-companies-but-at-least-there-arent-any-ads/
| title = Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 9 February 2016
| accessdate = 25 April 2024
| ref = {{harvid|Owen|2016}}
}}
