Former Chartbeat CEO Tony Haile hopes he’s found something at the intersection of ethical adblocking and news-flavored digital wellness. “It’s not just ‘Can you get rid of ads,’ but ‘What does a better internet look like?'”
“The model is designed to reward engagement and loyalty. We think those things are the currency of publishing in the future, that relationship with the consumer. The better you do at that, the better you do under Scroll.”
Led by the cofounder of Square, Invisibly promises “four-figure CPMs” and a way to make big money off readers who won’t subscribe. It says it has most of the U.S. digital news industry on board. But is it just “an ad network dressed up as a savior for news sites”?
Doctor, Ken. "Newsonomics: Can startup Invisibly be the new revenue stream publishers dream of?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 25 Oct. 2017. Web. 25 Apr. 2024.
APA
Doctor, K. (2017, Oct. 25). Newsonomics: Can startup Invisibly be the new revenue stream publishers dream of?. Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2017/10/newsonomics-can-startup-invisibly-be-the-new-revenue-stream-publishers-dream-of/
Chicago
Doctor, Ken. "Newsonomics: Can startup Invisibly be the new revenue stream publishers dream of?." Nieman Journalism Lab. Last modified October 25, 2017. Accessed April 25, 2024. https://www.niemanlab.org/2017/10/newsonomics-can-startup-invisibly-be-the-new-revenue-stream-publishers-dream-of/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/10/newsonomics-can-startup-invisibly-be-the-new-revenue-stream-publishers-dream-of/
| title = Newsonomics: Can startup Invisibly be the new revenue stream publishers dream of?
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 25 October 2017
| accessdate = 25 April 2024
| ref = {{harvid|Doctor|2017}}
}}
