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Newsonomics: Tomorrow’s life-or-death decisions for newspapers are suddenly today’s, thanks to coronavirus
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Articles tagged Tony Haile (13)

For publishers seeing their ad revenue crater amid coronavirus, Scroll’s pitch of a paid ad-free experience sounds awfully appealing.
Former Chartbeat CEO Tony Haile hopes he’s found something at the intersection of ethical adblocking and news-flavored digital wellness. “It’s not just ‘Can you get rid of ads,’ but ‘What does a better internet look like?'”
“Nuzzel as a test kitchen.”
“The model is designed to reward engagement and loyalty. We think those things are the currency of publishing in the future, that relationship with the consumer. The better you do at that, the better you do under Scroll.”
From “meltdown” to “roll-up” to (of course) “fake.”
Led by the cofounder of Square, Invisibly promises “four-figure CPMs” and a way to make big money off readers who won’t subscribe. It says it has most of the U.S. digital news industry on board. But is it just “an ad network dressed up as a savior for news sites”?
Will more than 2 percent of digital readers ever pay for news? “There is a whole universe living between ads and subscriptions.”
His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
Predicting what goes viral, sourcing the Arab Spring, and Twitter in power vs. out of power: all that and more in this month’s roundup of the academic literature.