Nieman Foundation at Harvard
HOME
          
LATEST STORY
What’s in a successful succession? Nonprofit news leaders on handing the reins to the next guard
ABOUT                    SUBSCRIBE

Articles tagged Toronto Star (17)

“People will pay you to make their lives easier, even when it comes to telling them which burrito to eat.”
In the case of break-and-enter stories, “everybody recognized that a poor execution of the idea would be a problem.”
The buyers say a lot of the right things. But since they seem to have no publishing experience, there’s no way to know what their plans are for the corporation, or for the newspaper.
“It appears in our paper, it’s going to appear in BuzzFeed, and vice versa.”
It will be replaced by a more traditional app that also works on phones.
Sometimes it’s a response to a public emergency; sometimes it’s just to build audience.
The paper was targeting 180,000 daily app users by the end of 2016. Today, it has about 26,000.
The Canadian newspaper’s new iOS app tried to embrace mobile as a unique platform. Users hated it. Now the company is trying to respond to user feedback while embracing a new digital strategy.
Taking Montreal’s La Presse as its model, The Star is set to debut Star Touch — evidence of its belief that tablets offer higher engagement (and higher potential revenues) than smartphones or desktop.