The buyers say a lot of the right things. But since they seem to have no publishing experience, there’s no way to know what their plans are for the corporation, or for the newspaper.
The Canadian newspaper’s new iOS app tried to embrace mobile as a unique platform. Users hated it. Now the company is trying to respond to user feedback while embracing a new digital strategy.
Taking Montreal’s La Presse as its model, The Star is set to debut Star Touch — evidence of its belief that tablets offer higher engagement (and higher potential revenues) than smartphones or desktop.
The Montreal daily is probably closer than any other major North American newspaper to shutting off the presses and going digital-only. But can a strategy based on tablets — whose sales have flattened — succeed in the long term?
Doctor, Ken. "Newsonomics: La Presse’s bet on tablets and its crossover calculus." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Jun. 2015. Web. 22 Mar. 2023.
APA
Doctor, K. (2015, Jun. 5). Newsonomics: La Presse’s bet on tablets and its crossover calculus. Nieman Journalism Lab. Retrieved March 22, 2023, from https://www.niemanlab.org/2015/06/newsonomics-la-presses-bet-on-tablets-and-its-crossover-calculus/
Chicago
Doctor, Ken. "Newsonomics: La Presse’s bet on tablets and its crossover calculus." Nieman Journalism Lab. Last modified June 5, 2015. Accessed March 22, 2023. https://www.niemanlab.org/2015/06/newsonomics-la-presses-bet-on-tablets-and-its-crossover-calculus/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/06/newsonomics-la-presses-bet-on-tablets-and-its-crossover-calculus/
| title = Newsonomics: La Presse’s bet on tablets and its crossover calculus
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 5 June 2015
| accessdate = 22 March 2023
| ref = {{harvid|Doctor|2015}}
}}
