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“The puzzle turned out to be more complicated than we thought”: After four years, the Membership Puzzle Project is winding down
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Articles tagged Trevor Kaufman (4)

“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”
“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”
The Boston Globe is doing just that, and it seems to be working. It might be the foundation of a sustainable revenue model for local newspapers.
“Paywall” can now mean a lot of different things, said Trevor Kaufman, CEO of the newly combined companies.