In the BBC’s final two experimental rounds, the R&D team focused on 1) tweaking the stories based on each reader’s information needs and 2) breaking down the news into more digestible bits.
A highlight in an article that reveals context when it’s clicked. A video with a scrollable transcript that speeds up or reverses the video, too. A movie trailer–like intro, drawing readers into the setup of the story. Which ones worked?
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Schmidt, Christine. "12 prototypes, eight weeks, and lots of tapping: What’s worked (and hasn’t) in the BBC’s quest for new storytelling formats." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 Jul. 2018. Web. 22 Jan. 2025.
APA
Schmidt, C. (2018, Jul. 24). 12 prototypes, eight weeks, and lots of tapping: What’s worked (and hasn’t) in the BBC’s quest for new storytelling formats. Nieman Journalism Lab. Retrieved January 22, 2025, from https://www.niemanlab.org/2018/07/12-prototypes-eight-weeks-and-lots-of-tapping-whats-worked-and-hasnt-in-the-bbcs-quest-for-new-storytelling-formats/
Chicago
Schmidt, Christine. "12 prototypes, eight weeks, and lots of tapping: What’s worked (and hasn’t) in the BBC’s quest for new storytelling formats." Nieman Journalism Lab. Last modified July 24, 2018. Accessed January 22, 2025. https://www.niemanlab.org/2018/07/12-prototypes-eight-weeks-and-lots-of-tapping-whats-worked-and-hasnt-in-the-bbcs-quest-for-new-storytelling-formats/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/07/12-prototypes-eight-weeks-and-lots-of-tapping-whats-worked-and-hasnt-in-the-bbcs-quest-for-new-storytelling-formats/
| title = 12 prototypes, eight weeks, and lots of tapping: What’s worked (and hasn’t) in the BBC’s quest for new storytelling formats
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 24 July 2018
| accessdate = 22 January 2025
| ref = {{harvid|Schmidt|2018}}
}}
