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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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Articles tagged Tumblr (31)

Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.
Since moving to South Korea in March, Elise Hu has been using Tumblr to document everything from the serious to the silly — and expand her voice beyond the NPR airwaves.
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
Three products — Circa, NRC Q, and News Republic — are trying to tackle a big question: How do we optimize news for reading on mobile devices? Despite the common goal, they’re taking different approaches.
“It feels like it’s a really nourishing and optimistic time to have conversations with publishers and to rethink how media should look online.” Justin Ellis
The multimedia storytelling company is experimenting with a new file format to make the animated images easier to use on mobile devices.