Nieman Foundation at Harvard
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Articles tagged Univision (26)

The plan is “targeting marketers who are seeking brand-safe content and high-quality audiences that are difficult to find elsewhere.”
Meet your audiences where they are — in Univision’s case, preparing to weather a major storm, or evacuating in a car with only a phone in hand.
Trzeba dotrzeć do odbiorcy tu, gdzie akurat się znajduje – czyli, zdaniem Univision, także podczas przygotowań do silnej burzy lub w trakcie szybkiej ewakuacji. Z telefonem w dłoni.
How do you keep a focus on issues that may be “No. 6 on the list”? How do you make sustained progress on the things that may not impact the bottom line this quarter, but are important for the medium term?
“Think of all these sites as the digital, non-linear television arm of Univision.”
“We’re not alone in trying to compile the numbers, and we’re not alone in trying to track all reports.”