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Articles tagged Vine (18)

“When I was a beat reporter, I used to look at national news and say: How can I localize this? I feel like this is the other way around: What’s going on in our community that people can relate to across all platforms?”
“The way I’m thinking about it right now is that we’ve moved from RSS readers and desktop web to very much having our stuff mediated by a series of icons on homescreens.”
The first episode of the second season of Serial debuted last week. Plus: Third Coast International Audio Festival is running its first fundraising campaign, and Howard Stern re-ups with Sirius XM.
The second season of Serial launched Thursday. Episode previews and supplemental materials will be made available through Facebook, as part of a broad new distribution strategy that also includes Pandora, Vine, and a TV show.
“We want our correspondents to use the social media platform they’re most comfortable with and that comes the most naturally to them.”
“We think a lot about whether a video works with the sound off. Do we have to subtitle it to keep the audience retention high? Do we need to use big fonts?”
As seemingly every major news organization is thinking about a strategy for video, one of the most watched startups in the space is already much changed from its launch.