“Once a certain critical mass is met, repetition has a powerful effect on belief. The rumor becomes true for readers simply by virtue of its ubiquity.”
With a new round of investment from Andreessen Horowitz, the viral giant aims to get even bigger. One step down that path: making it more clear to readers what kinds of content BuzzFeed really offers.
O'Donovan, Caroline. "“We’re still babies at it”: BuzzFeed Video’s strategy relies on identity, emotion, and sharing content as communication." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Oct. 2013. Web. 28 Sep. 2023.
APA
O'Donovan, C. (2013, Oct. 30). “We’re still babies at it”: BuzzFeed Video’s strategy relies on identity, emotion, and sharing content as communication. Nieman Journalism Lab. Retrieved September 28, 2023, from https://www.niemanlab.org/2013/10/were-still-babies-at-it-buzzfeed-videos-strategy-relies-on-identity-emotion-and-sharing-content-as-communication/
Chicago
O'Donovan, Caroline. "“We’re still babies at it”: BuzzFeed Video’s strategy relies on identity, emotion, and sharing content as communication." Nieman Journalism Lab. Last modified October 30, 2013. Accessed September 28, 2023. https://www.niemanlab.org/2013/10/were-still-babies-at-it-buzzfeed-videos-strategy-relies-on-identity-emotion-and-sharing-content-as-communication/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/10/were-still-babies-at-it-buzzfeed-videos-strategy-relies-on-identity-emotion-and-sharing-content-as-communication/
| title = “We’re still babies at it”: BuzzFeed Video’s strategy relies on identity, emotion, and sharing content as communication
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 30 October 2013
| accessdate = 28 September 2023
| ref = {{harvid|O'Donovan|2013}}
}}
