“Once a certain critical mass is met, repetition has a powerful effect on belief. The rumor becomes true for readers simply by virtue of its ubiquity.”
With a new round of investment from Andreessen Horowitz, the viral giant aims to get even bigger. One step down that path: making it more clear to readers what kinds of content BuzzFeed really offers.
O'Donovan, Caroline. "“We’re still babies at it”: BuzzFeed Video’s strategy relies on identity, emotion, and sharing content as communication." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Oct. 2013. Web. 2 Apr. 2023.
APA
O'Donovan, C. (2013, Oct. 30). “We’re still babies at it”: BuzzFeed Video’s strategy relies on identity, emotion, and sharing content as communication. Nieman Journalism Lab. Retrieved April 2, 2023, from https://www.niemanlab.org/2013/10/were-still-babies-at-it-buzzfeed-videos-strategy-relies-on-identity-emotion-and-sharing-content-as-communication/
Chicago
O'Donovan, Caroline. "“We’re still babies at it”: BuzzFeed Video’s strategy relies on identity, emotion, and sharing content as communication." Nieman Journalism Lab. Last modified October 30, 2013. Accessed April 2, 2023. https://www.niemanlab.org/2013/10/were-still-babies-at-it-buzzfeed-videos-strategy-relies-on-identity-emotion-and-sharing-content-as-communication/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/10/were-still-babies-at-it-buzzfeed-videos-strategy-relies-on-identity-emotion-and-sharing-content-as-communication/
| title = “We’re still babies at it”: BuzzFeed Video’s strategy relies on identity, emotion, and sharing content as communication
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 30 October 2013
| accessdate = 2 April 2023
| ref = {{harvid|O'Donovan|2013}}
}}
