“No matter the amount of tweeting or social media promotion that you might do, [the place] where you need to look to grow your audience is existing podcasts.”
“When I think about the kinds of stories I want us to do more of, it’s the kind of coverage that pushes people to have the conversations that lead to real change.”
“It’s about cutting through the apathy that a lot of people have about tech because it feels mysterious, letting people know there are decisions and changes you can make to your behavior that will feel empowering to people.”
Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.
Sarah Kliff has brought her healthcare billing projects from Vox to The New York Times, reporting on the submissions of thousands of readers. And now she’s written for an audience of practitioners and academics.
“I’m sure everybody in the industry would [agree] that YouTube can be a messy, nasty place. The membership is just this delightful two-way conversation, with people who are really there to support Vox.”
Owen, Laura Hazard. "Vox.com tries a membership program, with a twist: It’s focused on video and entirely on YouTube." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Feb. 2019. Web. 3 Aug. 2021.
APA
Owen, L. (2019, Feb. 6). Vox.com tries a membership program, with a twist: It’s focused on video and entirely on YouTube. Nieman Journalism Lab. Retrieved August 3, 2021, from https://www.niemanlab.org/2019/02/vox-com-tries-a-membership-program-with-a-twist-its-focused-on-video-and-entirely-on-youtube/
Chicago
Owen, Laura Hazard. "Vox.com tries a membership program, with a twist: It’s focused on video and entirely on YouTube." Nieman Journalism Lab. Last modified February 6, 2019. Accessed August 3, 2021. https://www.niemanlab.org/2019/02/vox-com-tries-a-membership-program-with-a-twist-its-focused-on-video-and-entirely-on-youtube/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/02/vox-com-tries-a-membership-program-with-a-twist-its-focused-on-video-and-entirely-on-youtube/
| title = Vox.com tries a membership program, with a twist: It’s focused on video and entirely on YouTube
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 6 February 2019
| accessdate = 3 August 2021
| ref = {{harvid|Owen|2019}}
}}
