Winnipeg Free Press | Nieman Journalism Lab

Articles tagged Winnipeg Free Press (9)

Joshua BentonNovember 19, 2018

The Boston Globe seeks a contact high from the spread of marijuana legalization

With its new vertical on cannabis, the Globe joins a budding list of local news outlets seeking to build audience via legal pot.

H.G. WatsonAugust 27, 2018

24 Hours of Le Mange: An around-the-clock food feature helped this newspaper connect with its community

What’s the kind of story worth putting outside a hard paywall? The kind of civic storytelling that shows that you’re “covering the city like no one else.”

H.G. WatsonJune 22, 2018

In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy

Three years in, the Winnipeg Free Press’ attempt to get readers to pay by the article is still producing less than $100,000 a year — but it also produces data that allows for more targeted upsell efforts.

Joseph LichtermanApril 13, 2016

The Winnipeg Free Press’ bet on micropayments will generate about $100,000 in revenue this year

Last year, the Canadian daily became the first North American paper to introduce per-article payments. It’s found fewer takers than expected, but they’re buying more on average.

Joseph LichtermanMarch 23, 2016

Testing its pay-per-article model in English, Blendle launches in the United States with 20 publishers

The Wall Street Journal, Washington Post, Time, and more are now publishing on the Netherlands-based micropayment platform. Will a market awash in free content be interested?

Joseph LichtermanAugust 17, 2015

Six weeks into its micropayment strategy, The Winnipeg Free Press preps for a “slow building process”

About 1,300 readers are paying 27 cents a story. “It’s going to take time for people to recognize that they can enter into this agreement with us to read now and pay later and willingly refund.”

Joseph LichtermanJuly 24, 2015

Trouble in paradise? How the struggles of two Hawaiian paywalls reflect larger industry trends

The Honolulu Civil Beat and the Honolulu Star-Advertiser both introduced paywalls a couple of years ago. Now their strategies are showing signs of stagnation.

Joseph LichtermanApril 3, 2015

The Winnipeg Free Press is launching a paywall that lets readers pay by the article

Are you one of those who’s argued an “iTunes for news” model could rebuild newspapers’ business model? Look to Canada for a paper that’s going to give it a go.

Tim CurrieSeptember 1, 2011

Chats don’t have to be online: A newspaper finds success with its downtown news cafe

The Winnipeg Free Press’s cafe has increased reader engagement, helped social media efforts, and apparently made some fine sandwiches.