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Articles tagged Winnipeg Free Press (9)

With its new vertical on cannabis, the Globe joins a budding list of local news outlets seeking to build audience via legal pot.
What’s the kind of story worth putting outside a hard paywall? The kind of civic storytelling that shows that you’re “covering the city like no one else.”
Three years in, the Winnipeg Free Press’ attempt to get readers to pay by the article is still producing less than $100,000 a year — but it also produces data that allows for more targeted upsell efforts.
Last year, the Canadian daily became the first North American paper to introduce per-article payments. It’s found fewer takers than expected, but they’re buying more on average.
The Wall Street Journal, Washington Post, Time, and more are now publishing on the Netherlands-based micropayment platform. Will a market awash in free content be interested?
About 1,300 readers are paying 27 cents a story. “It’s going to take time for people to recognize that they can enter into this agreement with us to read now and pay later and willingly refund.”
The Honolulu Civil Beat and the Honolulu Star-Advertiser both introduced paywalls a couple of years ago. Now their strategies are showing signs of stagnation.
Are you one of those who’s argued an “iTunes for news” model could rebuild newspapers’ business model? Look to Canada for a paper that’s going to give it a go.
The Winnipeg Free Press’s cafe has increased reader engagement, helped social media efforts, and apparently made some fine sandwiches.