Wolfpop | Nieman Journalism Lab

Articles tagged Wolfpop (4)

Nicholas QuahSeptember 8, 2016

Hot Pod: The podcast industry puts on a too-big blazer and tries to impress the old guy at the party

Podcasting’s biggest players put on a dog and pony show for advertisers. Plus: More details on The New York Times’ audio push, Starbucks gets in the game, and Questlove reads ads.

Nicholas QuahMarch 8, 2016

Hot Pod: Decoding what makes a podcast a hit on the iTunes charts

Plus: 1 in 5 Americans now listens to podcasts (sort of), Night Vale expands, and WNYC goes local and limited-run to cover gentrification in Brooklyn.

Nicholas QuahNovember 10, 2015

Hot Pod: About a year after Serial (and Hot Pod’s launch), what does the future of podcasts look like?

“On the one side, you have podcasts-as-the-future-of-radio, and on the other side, you have podcasts-as-an-extension-of-blogging.”

Shan WangSeptember 11, 2015

Midroll Media, a maker and monetizer of podcasts, bets that audio can be good enough to pay for

“There’s a transaction cost associated with podcasts for every listener. It’s a commitment, a choice. You don’t do it for something you just don’t care that much about.”