It now says “X” on the website (you know, the one that’s still at, um, twitter.com). But to the news media and much of the outside world, the name of the old bird platform is still Twitter.
In the spirit of Tronc, Elon Musk has decided to throw away more than a decade of brand equity by changing the name of Twitter to…the letter X. Imagine if more media executives followed his lead.
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Benton, Joshua. "If other media companies thought about brand equity the way Elon Musk thinks about Twitter’s (er, X’s)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 Jul. 2023. Web. 28 Sep. 2023.
APA
Benton, J. (2023, Jul. 24). If other media companies thought about brand equity the way Elon Musk thinks about Twitter’s (er, X’s). Nieman Journalism Lab. Retrieved September 28, 2023, from https://www.niemanlab.org/2023/07/if-other-media-companies-thought-about-brand-equity-the-way-elon-musk-thinks-about-twitters-er-xs/
Chicago
Benton, Joshua. "If other media companies thought about brand equity the way Elon Musk thinks about Twitter’s (er, X’s)." Nieman Journalism Lab. Last modified July 24, 2023. Accessed September 28, 2023. https://www.niemanlab.org/2023/07/if-other-media-companies-thought-about-brand-equity-the-way-elon-musk-thinks-about-twitters-er-xs/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2023/07/if-other-media-companies-thought-about-brand-equity-the-way-elon-musk-thinks-about-twitters-er-xs/
| title = If other media companies thought about brand equity the way Elon Musk thinks about Twitter’s (er, X’s)
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 24 July 2023
| accessdate = 28 September 2023
| ref = {{harvid|Benton|2023}}
}}
