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Articles tagged Yieldbot (3)

It’s not just the government that tracks your digital life — it’s technology companies too. How would publishers fare in a world where concerns about privacy move to the fore?
As Google tries to assemble its advertising programs into a coherent package, publishers are facing a familiar dilemma: join up with Goliath or compete against it.
Three tech companies are trying to help publishers increase time-on-site by predicting what readers want to click on. Ken Doctor