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Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads
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Dec. 7, 2009, 6 p.m.

Links on Twitter: Google search is now personalized by default, Results from Nielsen’s new tracking system are disconcerting for some, Wikipedia’s subtle redesign

The disconnect between ads and edit, in screenshot form: http://tr.im/GWlI »

“Redesign” doesn’t always mean “overhaul.” Here’s an interesting look at Wikipedia’s subtle changes. http://tr.im/GVXx »

Google search results are now personalized by default. @Dannysullivan explains why this is a big deal. http://tr.im/GUSn »

Is there a blueprint here? Print, digital, events and hyperlocal keep Manhattan Media viable. http://tr.im/GUol »

Nielsen’s new system says 8% of People.com users read the magazine last week. The old tool put that at 32%. http://tr.im/GU55 »

 
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Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads
Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
Hot Pod: What should an on-demand news podcast look like?
Plus: Remixing podcast talent to build new shows, Google prepares to enter the market in a big way, and how to avoid “radiosplaining.”
Newsonomics: The New York Times restarts its new-product model, in Spanish
After a few expensive misfires, the Times is building new products on a smaller, more targeted scale.
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Out of many, NPR One: The app that wants to be the “Netflix of listening” gets more local
A big update moves NPR One yet another step in the direction of becoming a one-stop shop for all audio content, from local newscasts to podcasts outside the NPR world.
0Need to find, keep, and maximize talent today? Look to an old-school example, Gene Roberts
“Virtually every hire should be part of a long-range master plan of journalistic excellence.”
0The New York Times and WBUR are bringing ‘Modern Love’ essays to life with sounds and celebrity reads
“We’re trying to touch people just through sound, in a really profound way.”
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