Links on Twitter: Twitter preps ad platform, Batavian says “online advertising works,” 7 percent of Twitter users account for 80% of time

One year later, the Union-Bulletin in Washington’s Walla Walla Valley cautiously calls its paywall a success http://j.mp/dC1F5R »

Hope for online video ads: TubeMogul says 84% of users will watch a full 30-second pre-roll adhttp://j.mp/9YCXjl »

Nielsen finds that 7% of UK Twitter users account for 80% of total time spent on the social network http://j.mp/asljLU »

The Batavian’s publisher says “online advertising works,” but the way a typical newspaper site handles it doesn’t http://j.mp/9TA5Yb »

Twitter preps ad platform for next month. Ads will be “relevant and useful, so the user doesn’t think of it as an ad” http://j.mp/aL3CKM »

Sarah Scire

Seeking “innovative,” “stable,” and “interested”: How The Markup and CalMatters matched up

Nonprofit news has seen an uptick in mergers, acquisitions, and other consolidations. CalMatters CEO Neil Chase still says “I don’t think we’ve seen enough yet.”

Jonathan Stray

“Objectivity” in journalism is a tricky concept. What could replace it?

“For a long time, ‘objectivity’ packaged together many important ideas about truth and trust. American journalism has disowned that brand without offering a replacement.”

Renee DiResta, Abhiram Reddy, and Josh A. Goldstein

From shrimp Jesus to fake self-portraits, AI-generated images have become the latest form of social media spam

Within days of visiting the pages — and without commenting on, liking, or following any of the material — Facebook’s algorithm recommended reams of other AI-generated content.