Nieman Foundation at Harvard
HOME
          
LATEST STORY
The New York Times’ new Slack 2016 election bot sends readers’ questions straight to the newsroom
ABOUT                    SUBSCRIBE
March 8, 2010, 11:12 a.m.

Zooming the news: Is Seadragon a new news interface?

Frédéric Filloux has an interesting piece in this week’s Monday Note (which, if you’re not already reading, you should be). It’s on Microsoft’s work on Seadragon, which is a piece of tech that allows “infinite zooming”:

This is what Seadragon is about: it lets you dive in an image down to the smallest detail. All done seamlessly using the internet. The Seadragon deep-zooming system achieves such fluidity by sending requests to a database of “tiles”, each one holding a fraction of the total image. The required tiles load as we zoom and pan. And because each request is of a modest size, it only needs to cover a fraction of our screen, the process works fine with a basic internet connection.

Filloux argues that something like Seadragon might be a new interface for news:

In a prototype, they used a set of 6400 pages of the final editions of the Seattle Post Intelligencer, the local daily that folded few months ago. Let’s picture this: a one year of a daily newspaper entirely shown on one screen. 365 days x 50 pages of newspaper on average, that is about 17 800 pages to navigate. At first, this collection is represented using a series of thumbnails that are too small to be identified. One click breaks up the stack by month, another click organizes it in a much more manageable set of weeks. Now, I pick up an issue and dive in…Unlike the hyperlink system I use when going from one page to another, in the Seadragon-based interface I’m not leaving my “newspaper”. I’m staying inside the same zoomable set of elements. As I land on a page of interest, again, I can zoom in to a particular story (which, in passing, reconstructs itself in order to avoid the “old-style” jump to the article’s continuation on another page).

I absolutely agree that we’re nowhere near a stable endpoint for how we present news online — there’s a huge need for innovation. (One of the things I admire most about Gawker Media, for example, is that they are willing to rethink basic elements like comments, post styles, and ad placement. And the chance to try new presentation forms is one of the most exciting things about the iPad.)

But I’d push back against the idea of a Seadragon-like interface being the future. Two reasons:

People don’t like immersive environments online as much as some would like to think. Compare the amount of hype Second Life got to the actual amount of use it gets today. (How are all those Second Life “news bureaus” doing today?) I remember back when VRML was the future, and that we would all by 2002 be spending our time walking through news corridors and news caves. Aside from World of Warcraft and other games, users have consistently been less interested in immersive experiences than technologists have. When we’re seeking information, as opposed to play, we’ve defaulted to something closer to flat navigation. I don’t think that’s the endpoint of news, but I think it’s an indicator that “diving deep” into a geographic news landscape might not be the metaphor that wins out.

The main problem with contemporary news navigation is discovery, not depth. Most news consumers are looking for interesting content, stories they’ll enjoy, photos they’ll like to look at, videos they’ll think are worth watching. One reason time-on-site is so low for news sites is that, when a story grabs someone’s interest, news sites do a bad job of showing them other stories that will grab it again. News organizations produce a ton of content, but it’s difficult to present it all well to readers. That, to me, is the big challenge, not the need for the sort of depth that an infinite-zoom metaphor might provide.

But that’s just my quick take. What do you guys think: Is something like Seadragon doing to be a big influence on how we navigate news in the near future?

POSTED     March 8, 2010, 11:12 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The New York Times’ new Slack 2016 election bot sends readers’ questions straight to the newsroom
“Instead of asking you to come to us and be part of this massive room of people shouting over each other, you can bring us to you, and have us be, essentially, one more person in your conversation.”
The Conversation expands across the U.S., freshly funded by universities and foundations
The news site that uses academics as reporters and journalists as editors now boasts 19 paying member universities and is opening up posts in Atlanta (and maybe in the Bay Area).
A Boston public radio station is redesigning its site to make audio “a first-class citizen online”
But: “I’ve tried to be really disciplined about not calling this process just a redesign,” WBUR’s executive editor for digital Tiffany Campbell said. “We’ve built a brand new platform.”
What to read next
0
tweets
For McClatchy’s new head of news strategies, analytics and social traffic bolster good journalism
“It’s a beautiful thing when the powerful, public service, noble interests of journalism actually align with your business model.”
0The Information is offering members a perk: an exclusive trip to “meet the right people” in China
The $399-a-year site covering the tech industry expects subscribers to pay their own way, but promises access to “people only the most well-known execs typically meet.”
0From Nieman Reports: How news outlets are harnessing the power of video games for journalism
As digital technology allows more and more of our lives as consumers to be framed as play, scoring points or competing with others, companies of all kinds have been incorporating games into their strategies.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Dallas Morning News
SeeClickFix
Charlottesville Tomorrow
TechCrunch
BBC News
Chicago Tribune
Mashable
The Times of London
PubliCola
Wisconsin Center for Investigative Journalism
Houston Chronicle
Mother Jones