Nieman Foundation at Harvard
HOME
          
LATEST STORY
A Swiss publisher is trying to attract a paying audience with an app sampling stories across publications
ABOUT                    SUBSCRIBE
March 4, 2011, 2:30 p.m.

Posted email addresses for NYT Mag reporters: A flashback to 1995

The new regime has taken over at The New York Times Magazine, and among the visible changes online is the addition, at the bottom of stories, of an editor’s credit and the email address of the writer. Jack Shafer’s written about the editor’s credit, but I’m more interested in the email addresses, which (correct me if I’m wrong) I believe is the first time the Times has ever attached reporter email addresses to stories in any sort of consistent way. (Times writers have their own author pages, but the “Send an E-Mail to Frank Bruni” link hides the email address via Javascript.)

My interest is mainly in the opportunity to repost one of my favorite all-time Lab documents, which Zach Seward wrote about two years ago. It’s a transcript from a conference we held here at the Nieman Foundation back in 1995. The conference was entitled “Public Interest Journalism: Winner of Loser in the On-Line Era” (we dug hyphens back then), and one of the sessions featured Esther Dyson interviewing the then-relatively-new publisher of The New York Times, Arthur Sulzberger. It’s the oldest documentation I’m aware of the Times’ perspective on its journalists getting feedback from readers. Here’s the relevant excerpt of the transcript, after Sulzberger tells Dyson that they’ve always gotten feedback from readers, even pre-Internet:

MS. DYSON: Yes, and you get that feedback when you go to cocktail parties at Michael’s, and people come up to you who are your elite readers. But now, you’ve got some guy who can’t really spell, who wants to waste your reporter’s time sending him Email.

MR. SULZBERGER: …I don’t think that’s going to happen. And maybe I’m fooling myself, but I really don’t think that an individual reader directly to reporter, that that’s going to be a major factor in how this is going to design itself.

MS. DYSON: But it’s going to be a major factor in how they have their time wasted, or how they have their time enriched.

MR. SULZBERGER: Are you making the assumption that we’re going to put all of our reporters online? Is that the assumption built into the question, that every day, all of our reporters will have hundreds and hundreds of Email’s that they’ve got to respond to?

You can pick up a pen today and misspell a letter any one of our editors, reporters, business folks. Most — I will speak, I think, candidly for the newsroom — most of those letters go unanswered. It drives me nuts, but it’s true.

Anyway, go read the whole thing and have your own journalism version of I Love the ’90s.

POSTED     March 4, 2011, 2:30 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
A Swiss publisher is trying to attract a paying audience with an app sampling stories across publications
Tamedia’s 12-App collects the 12 best stories each day from the company’s 20-plus publications.
What does it take to be a “full-service” digital journalism organization? Ask Discourse Media
“We’ve gone down lots of experimental rabbit holes.”
Spain’s Eldiario.es has 18,000 paying members, and its eye on the next several million
“We have a potential of six million readers. You may not convince all six million people to be your socios, but if you learn more about their interests, you can get closer.”
What to read next
0
tweets
The Guardian’s first VR project makes viewers experience the horrors of solitary confinement
“It’s a story which is all about space and the environment you’re in. Even though this is a small space, the story is all about that space.”
0TipOff, an email newsletter, is trying to explain sports to non-fans
Launched last fall by a team of investors and writers, TipOff has attracted 50,000 subscribers.
0Good news, publishers: People will read your long stories on their phones (for two minutes, anyway)
People will read longer content on their smartphones, a new Pew report finds.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
EveryBlock
DocumentCloud
Sacramento Press
Placeblogger
The Wall Street Journal
Chicago Tribune
Honolulu Civil Beat
PBS
ProPublica
Wikipedia
Voice of San Diego
CBS News