Twitter  The New York Times’s stormy revenue numbers point to a big problem for all dailies nie.mn/1mZvm1C http://t.co/QlhVHOvyZ8  
Nieman Journalism Lab
Pushing to the future of journalism — A project of the Nieman Foundation at Harvard
A river

Dave Winer: Here’s why every news organization should have a river

News isn’t just a product, it’s a community, and news organizations should take advantage of what’s happening around them, the web pioneer argues.
Email

A river

Editor’s note: Our friend Dave Winer, one of the most important creators of what we now think of as the web, wrote a piece advocating that news organizations take better advantage of the work of their surrounding communities. We’re republishing it here.

To me it’s self-evident that every news organization, like every blog, should define a community of bloggers. People who write with passion about their expertise. I’ve been writing about this, evangelically, since the mid-90s. Still there are very few rivers out there. Someday they will be a fixture. It will be self-evident to everyone else too.

So here’s the pitch.

1. News organizations are shrinking, but readers’ demand for news is exploding. This has been true for the last 15 years, and shows no signs of letting up.

2. The tools of news are available to more people all the time. Blogs, podcasting, video, audio, realtime distribution, low-cost networking. And meanwhile the software keeps getting easier to use.

3. News organizations have to redefine themselves. Yes, their mission is still centered on what it has always been. Getting valuable and timely information to the people in their community. Some define community in terms of geography, others in terms of a common interest like photography, travel, food.

4. Users have a special kind of insight that most news orgs don’t tap. You can get a review from a famous columnist, a Pogue, Mossberg, Gruber or Levy, or you could get a review from a user, later — perhaps in more depth (they had more time) and more likely to relate to experiences a user would actually have with the product (because they are users).

5. Therefore, the challenge for news organizations has been, for the last couple of decades, to learn how to incorporate the experience of these users and their new publishing tools, into their product — the news.

6. Like anything else related to technology, this will happen slowly and iteratively. It takes generations for the kind of change that is happening in news to be fully realized. So if you see this coming, take whatever steps you can, when you can. This is an attempt to reserve a seat at the table for yourself when the revolution is finished sweeping through news.

7. The first thing you can do is show the readers what you’re reading. The Times is starting to do this, and it’s good — but it should be systematic, and it can go much further. And once you’ve shown them what pubs you’re reading, a natural next step is to aggregate them into a river, a newsfeed of postings from all the blogs and news orgs you follow. This accomplishes many important things. It gets more news to flow through your site, which makes your site more valuable to more people. It also tells the people you read that you’re reading them. And it gives them something to kvell about. It creates a bond between you and them, and it cost you almost nothing to do this. It will give you access to their ideas. And it will help their ideas get heard. And it will make your venue the place people go to get the latest and greatest ideas. Look at how many ways you win!

8. Having the river will also focus your mind. You’ll see trends you wouldn’t otherwise see. You’ll get ideas for stories you wouldn’t otherwise get. Seeing things from other people’s perspective always does that. You see things you didn’t see before. Seems almost self-evident, but until you do it, you don’t experience it, and experience is very important here.

9. Then, once your river is up and running for a while, have a meeting with all your bloggers. Get someone who is respected and well-known in your community give a keynote. Sit back and listen to what people talk about. Again, your mind will open, you’ll get tons of new ideas.

Starting a river is the first step down the road to the future. It defines community. Gives you a way to experience it. And honestly, it gives new power to your role as gatekeeper.

How do you start a river? For the first few pubs, I’ll get you started. I have a server I’ve started that can run five to ten of them. I’m already doing one for my friend Jeremy Zilar at the Times. I’ve got a project started with the editors of Wired. I’d like to do a few more. Because for me, as a software developer and evangelist, my community is publishers of news. By helping you get your rivers started, if you choose to do it, I will learn from your experience, learn how to improve the software to better meet all our needs, and help further the integration of all kinds of news gathering into the flow of news.

How do you start a river, from a content point of view? It’s just a list of feeds. You can add to the list, or remove from the list. You’re the curator, though you’re not just curating stories, you’re curating flows. The software is easy to use, I’ve spent many years working on that, but for some reason people are scared of it. So I will get it started for you, and when you’re ready, you can take over.

BTW, of course I have a river for my blogging work. Think of it as the river associated with my news feed and blog.

I know I’m seen in news as a radical, but I am also a conservative. I want to conserve the value we already have in news, enhance it, and help all of us make the transition into the fully-networked future.

                                   
What to read next
library-shelves-of-academic-journals-cc
John Wihbey    
When journalists factcheck politicians (or don’t), how to flag bad behavior on social media, and getting past slactivism: all that and more in this month’s roundup of the academic literature.
  • http://twitter.com/palewire Ben Welsh

    Check out this Knight News Challenge pitch, it’s in your same ballpark. http://newschallenge.tumblr.com/post/19397366398/cmsstream-an-asynchronous-platform-for-aggregating-and

  • Anonymous

    Dave Winer a conservative? Hardy Har Har

    Its not political perceptions I would worry about but wondering how Dave Winer’s software can be considered reliable when all of his examples return 404s and such.

    http://quick.newsriver.org/

  • http://www.fatmixx.com sujal

    Newspapers and news organizations are curators first and foremost, IMHO, so a river of news is both a way to be more efficient at gathering news from sources outside the newsroom but also to show your work. That’s how I read point 7 above, and that’s the point I think is most important in all of this.

    A buddy of mine and I have started a company that’s actually building a platform that makes it easy for anyone to assemble a river of news that sources RSS and Twitter (basically where we both get our news). Our idea is more about open, collaborative curation, but if there’s a news organization that wants to play around with setting up a river curated just by their organization, we’d be happy to help.
    If you want to see our early beta of the platform, you can sign up for an invite at the site: http://the.storyline.is. Please drop me an email at sujal -at- variolabs.com if you have questions (and so I can bump you up the list). There’s more to the platform, but I don’t want this comment to turn into a giant ad. 

    About point 9 above – the JRC has made a good start on this with their open newsroom and open editorial meetings. I really believe that bloggers can help with the raw reporting of town meetings and other local events. Here in the Hartford area, we’re seeing a lot of this happen organically. The key will be to sustain this. The river, in other words having a way to monitor and present it all to your readers, is just the first step.