Nieman Foundation at Harvard
HOME
          
LATEST STORY
PressPad, an attempt to bring some class diversity to posh British journalism, is shutting down
ABOUT                    SUBSCRIBE
June 4, 2013, 10:05 a.m.
LINK: pressthink.org  ➚   |   Posted by: Joshua Benton   |   June 4, 2013

Jay Rosen writes about how history of the The New York Times’ paywall is being reshaped after the fact. His argument is with a quote from NYT Co. CEO Mark Thompson, speaking at Columbia’s business school graduation, about the paywall’s reception two years ago:

The consensus among the experts was that it wouldn’t work, was foolhardy in fact and not needed. People just weren’t prepared to pay for high quality content on the internet and, besides, wasn’t digital advertising enough — wouldn’t it grow until, just as with print advertising in the golden age of physical newspapers, it alone was enough to support America’s newsrooms?

Here’s Jay:

The part I put in bold is bad information. In my view it should not have been passed along by Mark Thompson to the graduates of one of the world’s leading business schools.

Jay’s post is a useful corrective. Lots of Nieman Lab material (and me) quoted in there.

Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
PressPad, an attempt to bring some class diversity to posh British journalism, is shutting down
“While there is even more need for this intervention than when we began the project, the initiative needs more resources than the current team can provide.”
Is the Texas Tribune an example or an exception? A conversation with Evan Smith about earned income
“I think risk aversion is the thing that’s killing our business right now.”
The California Journalism Preservation Act would do more harm than good. Here’s how the state might better help news
“If there are resources to be put to work, we must ask where those resources should come from, who should receive them, and on what basis they should be distributed.”