Nieman Foundation at Harvard
HOME
          
LATEST STORY
Newsonomics: On end games and end times
ABOUT                    SUBSCRIBE
June 4, 2013, 10:05 a.m.
LINK: pressthink.org  ➚   |   Posted by: Joshua Benton   |   June 4, 2013

Jay Rosen writes about how history of the The New York Times’ paywall is being reshaped after the fact. His argument is with a quote from NYT Co. CEO Mark Thompson, speaking at Columbia’s business school graduation, about the paywall’s reception two years ago:

The consensus among the experts was that it wouldn’t work, was foolhardy in fact and not needed. People just weren’t prepared to pay for high quality content on the internet and, besides, wasn’t digital advertising enough — wouldn’t it grow until, just as with print advertising in the golden age of physical newspapers, it alone was enough to support America’s newsrooms?

Here’s Jay:

The part I put in bold is bad information. In my view it should not have been passed along by Mark Thompson to the graduates of one of the world’s leading business schools.

Jay’s post is a useful corrective. Lots of Nieman Lab material (and me) quoted in there.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: On end games and end times
Can publishers find a sustainable business model this new age of Facebook/Apple/Snapchat/Twitter/Google distributed content? And is local news destined to be left behind?
What Scribd’s growing pains mean for the future of digital content subscription models
It turns out that ebook subscription models don’t work very well when people read too much. So what happens next?
How research (and PowerPoints) became the backbone of National Journal’s membership program
“We no longer look at National Journal simply as a news source, but as a collection of resources, as well as a collection of experts we can turn to on occasion.”
What to read next
2843
tweets
A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads
Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
1763For news organizations, this was the most important set of Apple announcements in years
A new Flipboard-clone with massive potential reach, R.I.P. Newsstand, and news stories embedded deeper inside iOS — it was a big day for news on iPhones and iPads.
762Newsonomics: 10 numbers that define the news business today
From video to social, from mobile to paywalls — these data points help define where we are in the “future of news” today, like it or not.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
American Public Media
The Blaze
INDenverTimes
The Guardian
Drudge Report
Texas Tribune
Newsweek
The Daily Beast
OpenFile
Chicago Tribune
St. Louis Globe-Democrat
Hacks/Hackers