Nieman Foundation at Harvard
The 74 is getting into Spanish-language education reporting, starting in Los Angeles
ABOUT                    SUBSCRIBE
June 4, 2013, 10:05 a.m.
LINK:  ➚   |   Posted by: Joshua Benton   |   June 4, 2013

Jay Rosen writes about how history of the The New York Times’ paywall is being reshaped after the fact. His argument is with a quote from NYT Co. CEO Mark Thompson, speaking at Columbia’s business school graduation, about the paywall’s reception two years ago:

The consensus among the experts was that it wouldn’t work, was foolhardy in fact and not needed. People just weren’t prepared to pay for high quality content on the internet and, besides, wasn’t digital advertising enough — wouldn’t it grow until, just as with print advertising in the golden age of physical newspapers, it alone was enough to support America’s newsrooms?

Here’s Jay:

The part I put in bold is bad information. In my view it should not have been passed along by Mark Thompson to the graduates of one of the world’s leading business schools.

Jay’s post is a useful corrective. Lots of Nieman Lab material (and me) quoted in there.

Show tags Show comments / Leave a comment
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The 74 is getting into Spanish-language education reporting, starting in Los Angeles
“I’m not just looking for someone who is able to interview in Spanish. I want someone who is a native Spanish speaker, who really knows this community and its needs around education.”
Hot Pod: What will happen to the election podcast boom on Nov. 9?
Plus: Radiotopia finds expanding a donor base a different challenge than starting one, NPR refocuses for innovation, and The New York Times reaches its youngest audience ever with podcasts.
The New York Times is buying the gadget and technology review site The Wirecutter for $30 million
For the price, the Times is getting one of the real bootstrapped success stories in the past decade of digital media — and a toehold in a growing e-commerce revenue stream.